WEBINAR - Manifesting Traditions: Turning Moments into Magical Memories

Great camp traditions don’t happen by accident. They’re intentionally designed, rooted in meaning, and built to last.

In this webinar, you’ll learn a practical, field-tested framework for creating camp-defining traditions that endure season after season. Designed for camp and auxiliary program leaders, this session focuses on how to turn your camp’s core values into lived experiences that deepen camper connection, strengthen staff culture, and clearly define what makes your camp unique.

We’ll explore how meaningful traditions are anchored in purpose, wrapped in repeatable rituals, and brought to life through names, symbols, and shared language that create camp magic. We’ll demonstrate how building hype, training staff to carry the story, and layering in legends and lore give traditions staying power, while talismans, tokens, and trophies turn moments into memories campers talk about for years.

Drawing from real examples from camps across the country, you’ll walk away with a clear, adaptable framework and plenty of ideas you can easily implement for the 2026 season (and beyond).

PRESENTERS: Katie Peterson (Director of Auxiliary Programs, Breck School) and Michael Carmody (Founder, Make It Campy)

Our Spring webinar series is sponsored by SPARK Business Academy.

All webinar registrants will receive a follow-up e-mail within 48 hours after the event with links to the webinar recording and applicable presentation slides. Note that SPARC members always have access to every recorded webinar on SPARC Connect.