SPARC Auxiliary Revenue Summit

Wednesday, March 13, 2024
Category: Regional Workshops

This one-day workshop is designed for independent school leaders with an interest in maximizing their school’s non-tuition revenue. Step aside from your daily responsibilities to learn best practices in auxiliary program growth and management. Hear from industry leaders about strategies to scale programs, increase quality, and streamline operations. Gather innovative ideas that will enhance your auxiliary program growth and support a more diversified financial model for your school. Specific topics will include:

  • Current national trends in auxiliary programming
  • Best practices in auxiliary program management
  • Case studies that highlight specific school successes
  • Benchmarking data that informs your practice
  • Panel sessions that explore unique approaches to auxiliary program leadership

Tentative Schedule 
8:30-9:00am          Breakfast and Networking
9:00-10:00am        Welcome and Keynote
10:15-11:00am        Breakout Session 1 (3 options)
11:15am-12:00pm   Breakout Session 2 (3 options)
12:00-1:00              Lunch and Networking
1:00-2:00pm          General Session - Panel Discussion
2:00-2:45pm          Breakout Session 3 (3 options)
3:00-3:45pm          Breakout Session 4 (3 options)
4:00-4:30pm          Wrap-up and Action Plans

Workshop Tracks and Topics
The workshop is designed to offer attendees an intensive day of professional development focused on two interconnected tracks:

Finance and Operations

Topics covered will include:

  • Maximizing Your Auxiliary ROI
  • The Connection Between Strategic Priorities and Increased Revenue
  • Best Practices in Auxiliary Financial Management
  • Effective Collaboration between Business Office and Auxiliary Department
  • Rightsizing Your Auxiliary Department FTEs
  • Understanding the Independent School Business Model and Finding the Sustainable Path Forward
  • Leveraging Auxiliary Programs to Address Strategic Priorities
  • What It Means to Invest in Auxiliary Programs

Program Design and Leadership

Topics covered will include:

  • Developing the Optimal Auxiliary Program Portfolio for Your School
  • Self-run vs. Outsourced Programs
  • Profitable After School and Enrichment
  • Connecting with the Local Community
  • Effective Marketing Strategies
  • Seasonal and Part-Time Personnel Management and HR Practices
  • Auxiliary Management Tools to Enhance Success

Recommended Attendees

The day is designed to meet the needs of any independent school leader with an interest in enhancing non-tuition revenue growth through auxiliary programming including:

  • CFOs
  • Heads of School
  • Auxiliary Directors
  • COOs
  • Summer Program Directors

Wednesday, March 13, 2024
8:30am - 4:30pm

St. Mark's School
25 Marlboro Rd
Southborough, MA

Registration Fees:
SPARC Member: $175
Non-Member: $225

Thank you to our Sponsors!


Questions about the SPARC Auxiliary Revenue Summit should be directed to Nat Saltonstall, Executive Director, SPARC.

(Refund Policies)