ROUNDTABLE - Navigating the Competitive Landscape of Auxiliary Programs

In a crowded market, how do your auxiliary programs stand out? Join this roundtable to explore strategies for differentiation, from crafting unique program offerings to leveraging innovative marketing techniques. Discuss actionable ideas such as creating targeted digital campaigns, engaging families through social media storytelling, optimizing your website for enrollment, and using data-driven insights to refine your outreach. Do you have parent engagement strategies that build your loyalty? What are ways you try to enhance customer satisfaction and retention through communications, events, and personalized outreach. Share your successes, brainstorm new ideas, and gain insights to help your programs rise above the competition while staying true to your program's mission.

This discussion is open to SPARC members only. We welcome and encourage participation from anyone with involvement in auxiliary programs including Directors, Assistant Directors, CFOs, and any other school personnel that are interested. The discussion will be facilitated by SPARC Senior Advisors, with the goal of encouraging the participation of all attendees. Recordings are available to SPARC members within 48 hours on SPARC Connect.