SPARC Auxiliary Revenue Summit 2025

This one-day workshop is designed for independent school leaders with an interest in maximizing their school’s non-tuition revenue. Learn best practices in auxiliary program growth and management that will augment your daily responsibilities. Hear from industry leaders about strategies to scale programs, increase quality, and streamline operations. Gather innovative ideas that will enhance your auxiliary program growth and support a more diversified financial model for your school.

Specific topics will include:

• Current national trends in auxiliary programming
• Best practices in auxiliary program management
• Case studies that highlight specific school successes
• Benchmarking data that informs your practice
• Panel sessions that explore unique approaches to auxiliary program leadership

Keynote Speaker: Peter Baron, Founder, MoonshotOS Building Momentum: How a School Operating System Empowers Auxiliary Programs to Thrive: Auxiliary program directors oversee expansive operations, including program development, finance, enrollment, marketing, logistics, and more. This complex management role requires clarity and alignment to thrive. In this session, we’ll introduce the School Operating System (SOS) and explore how it can streamline operations, align diverse functions, and drive sustainable growth. Learn how the SOS can help you manage complexity, set measurable goals, and create a flywheel effect that builds momentum for your program’s success. Walk away with actionable strategies to maximize your program’s impact and efficiency.

Peter Baron is a dedicated advocate for independent schools with over 20 years of experience. He founded MoonshotOS, a professional learning community that empowers school leaders to reimagine the independent school business model. Previously, Peter served as Chief Member Relations Officer at the Enrollment Management Association, leading marketing, communications, and leadership training initiatives. With a background in association management, product development, and entrepreneurship, Peter has hosted over 300 podcasts on leadership and school growth. His collaborative, strategic approach has been shared at major conferences such as NAIS, SPARC, CASE NAIS, and EMA.

Tentative Schedule

Workshop Tracks and Topics
The workshop is designed to offer attendees an intensive day of professional development focused on two interconnected tracks:

Finance and Operations

Topics covered will include:

• Maximizing Your Auxiliary ROI
• The Connection Between Strategic Priorities and Increased Revenue
• Best Practices in Auxiliary Financial Management
• Effective Collaboration between Business Office and Auxiliary Department
• Rightsizing Your Auxiliary Department FTEs
• Understanding the Independent School Business Model and Finding the Sustainable Path Forward
• Leveraging Auxiliary Programs to Address Strategic Priorities
• What It Means to Invest in Auxiliary Programs

Program Design and Leadership

Topics covered will include:

• Developing the Optimal Auxiliary Program Portfolio for Your School
• Self-Run vs. Outsourced Programs
• Profitable After School and Enrichment
• Connecting with the Local Community
• Effective Marketing Strategies
• Seasonal and Part-Time Personnel Management and HR Practices
• Auxiliary Management Tools to Enhance Success

Recommended Attendees

This day is designed to meet the needs of any independent school leader with an interest in enhancing non-tuition revenue growth through auxiliary programming, including:

• CFOs
• Heads of School
• Auxiliary Directors
• COOs
• Summer Program Directors

When:
Wednesday, March 12, 2025
8:30am - 4:30pm
 

Where:
St. Mark's School
25 Marlboro Rd
Southborough, MA

Registration Fees:
SPARC Member: $175
Non-Member: $225