ROUNDTABLE - Engaging Families Year-Round: Strategies for Recruitment & Retention

Engaged families are returning families, but what are the best strategies to keep them connected and invested in your school-year and summer programs? Let’s compare notes, share successes (and flops!), and walk away with fresh ideas to maximize retention, recruitment, and family engagement all year long! How do you connect with families at each stage - Pre-Season, In-Season & Post-Season? School-Year vs. Summer Programs – What strategies work best for each audience? Turning First-Time Participants into Returning Families – What keeps them coming back? Are you using referral programs, early-bird specials, or VIP perks? How do you personalize outreach & maintain strong relationships at each of the customer service touch points? Bring your best ideas, biggest challenges, and lessons learned, and leave with new, actionable ways to strengthen family engagement and boost retention!

This discussion is open to SPARC members only. We welcome and encourage participation from anyone with involvement in auxiliary programs including Directors, Assistant Directors, CFOs, and any other school personnel that are interested. The discussion will be facilitated by SPARC Senior Advisors, with the goal of encouraging the participation of all attendees. Recordings are available to SPARC members within 48 hours on SPARC Connect.